A Success Story in Seacrest Beach, Florida
Join us on a journey along Florida’s 30A corridor, where Michael and Michelle Thurston turned their vacation rental dream into a stunning success. Their story, set in a small area of East 30A known as Seacrest, is a personal and inspiring guide to mastering the vacation rental market. As newcomers, the Thurstons partnered with Live the Gulf Coast Vacation Rentals to transform their Seacrest home into a sought-after destination.
This case study is more than a success story; it’s a relatable tale of overcoming common challenges like high management fees and the complexities of remote property management. It’s especially relevant for those eyeing the competitive 30A market.
Discover the strategies that elevated the Thurston’s property to the top of the market. Their journey, filled with innovative marketing and cost-effective management, offers practical insights for anyone looking to maximize their rental’s potential in the vibrant 30A corridor.
Let the Thurston’s story inspire and guide you in turning your property into a thriving vacation rental, just as they did along the beautiful piece of heaven that is 30A.
Finding a Cost-Effective & Comprehensive Solution
Michael’s journey to find a cost-effective and efficient management solution for his vacation rental culminated in a partnership with Live the Gulf Coast Vacation Rentals, a decision that marked a significant turning point. The 15% fee charged by Live the Gulf Coast stood in stark contrast to the inflated fees demanded by local competitors. But the real game-changer was the comprehensive market exposure strategy employed by Live the Gulf Coast that ensures your property will earn more than the competition. See Below:
At Live At Live the Gulf Coast, the focus extends beyond merely achieving high occupancy rates. The goal is to secure a competitive edge for homeowners, ensuring that even when the overall occupancy in the 30A area is low, properties managed by Live the Gulf Coast are rented out at top prices. This was exemplified in the case of the Thurston’s property.
Going Beyond: Targeted Google, Facebook, and Instagram Pay-Per-Click Advertising
The company’s approach involved more than just listing the property on well-known platforms like VRBO, HomeAway, Airbnb, TripAdvisor, and Flipkey. In a move that sets Live the Gulf Coast apart from many other property managers in the 30A area, they directed potential guests directly to the Thurston’s dedicated landing page using. This was accomplished through an innovative Pay-Per-Click marketing campaigns, these strategies are not commonly employed in the 30A area, thereby enhancing the property’s visibility and profitability in an increasingly competitive market.
Pay Less in Fees. Money Back in your Pocket
This strategic approach meant that instead of incurring the standard 10% booking fees from platforms like VRBO and Airbnb, which could amount to over $1,000 during peak Summer dates, Live the Gulf Coast was able to attract the same level of leads for less than $5 each. This not only resulted in substantial savings for the Thurstons but also tapped into a market segment often overlooked by other property managers in the area. The result was a more profitable venture for the Thurston’s, showcasing Live the Gulf Coast’s innovative approach to vacation rental management.